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OPINION: What is customer closeness/centricity and why does it matter?

March 19, 2024

Steve McLennan (formally Head of INFINITI Europe), has written an opinion piece asking "What is customer closeness/centricity and why does it matter?".


Steve looks at how customer closeness/centricity is driven by company culture through an absolute commitment by an organisation's senior management to engage directly with customers consistently and take into consideration the impact on customers when making decisions.


Please take a few minutes to read his thoughts.




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